The Football of Life
Another season of the EPL is coming to an end. The champions have been crowned. The pretenders have finally stolen the crown. 2 has become 3, with the help of the Russian mob. The start of another dynasty?
But who really cares? Whether its Chelski that wins the European Cup, or Man U wining the FA cup, the branding of the EPL has been phenomenal. To take a hooligan's game and transform into a a highly profitable and lucrative corporate tug-of-war must be the century's greatest marketing coup. Players earn in a month what others take 10 lifetimes. Ticket prices that surpasses the most lavish musical on earth. Attendance that would put any church congretation to shame. That is the power of the sport. Sheer madness. How can 25 men running around the pitch be more popular than your very own salvation? What must he do? Dying on the cross is still not good enough?
Of course, where the EPL was so successful, other football leagues are floundering, and some are bordering on the insignifcant. Take the FAS for example. Efforts at transforming the brand has been half baked at best, and despite the backing of some of the most powerful corporate sponsors of the island, it still is a nondescript league. Boring can sometimes, at most times, be a gross understatment.
So what is my point about this rant? Nothing mostly. Except that my beloved Man U is getting from bad to worse. A team that I have supported from time immermorial is refusing to admit that something is strongly amiss. What a bunch of losers. A fair weathered fan am I? Yet, Man U will probably come in third, a position that other teams would kill for eg WBA or Leeds. Football. What a crazy game.
At least, my F1 team is at the top, for now, with Ferrari, my other team coming in stronger than ever in the last 2 races. Ahh, so exciting! And Maria Sharapova would soon be the world #1. Oh Maria. There is a god afterall. What a creation. What mounds of pleasure! What an erection of beauty.
But who really cares? Whether its Chelski that wins the European Cup, or Man U wining the FA cup, the branding of the EPL has been phenomenal. To take a hooligan's game and transform into a a highly profitable and lucrative corporate tug-of-war must be the century's greatest marketing coup. Players earn in a month what others take 10 lifetimes. Ticket prices that surpasses the most lavish musical on earth. Attendance that would put any church congretation to shame. That is the power of the sport. Sheer madness. How can 25 men running around the pitch be more popular than your very own salvation? What must he do? Dying on the cross is still not good enough?
Of course, where the EPL was so successful, other football leagues are floundering, and some are bordering on the insignifcant. Take the FAS for example. Efforts at transforming the brand has been half baked at best, and despite the backing of some of the most powerful corporate sponsors of the island, it still is a nondescript league. Boring can sometimes, at most times, be a gross understatment.
So what is my point about this rant? Nothing mostly. Except that my beloved Man U is getting from bad to worse. A team that I have supported from time immermorial is refusing to admit that something is strongly amiss. What a bunch of losers. A fair weathered fan am I? Yet, Man U will probably come in third, a position that other teams would kill for eg WBA or Leeds. Football. What a crazy game.
At least, my F1 team is at the top, for now, with Ferrari, my other team coming in stronger than ever in the last 2 races. Ahh, so exciting! And Maria Sharapova would soon be the world #1. Oh Maria. There is a god afterall. What a creation. What mounds of pleasure! What an erection of beauty.
posted by Brother John at 3:27 PM
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